That means you need every trainer on your team to have a certification from a nationally accredited provider like the National Academy of Sports Medicine NASMand you need to make sure they get recertified every two years.
How to Succeed at the Business of Boot Camp by Fraser Quelch on Apr 01, What you need to know to design a winning business model for your new outdoor workout program.
Boot camps have never been a hotter commodity in the fitness industry than right now. As the concept has grown in popularity, so has the need to come up with a viable business model to ensure that the quality of boot camp programming remains high.
To stay competitive, you need to focus on delivering participants the results they want; generating referral business; maximizing your return on investment from an equipment cost standpoint; fitness boot camp business plan example ensuring that the program is properly scheduled and marketed.
This article will look at what you need to consider when starting your own boot camp program. It will also provide a business template you can refer to time after time when designing your boot camp exercises.
Finally, you will learn firsthand how to market and appeal to different demographics in your community who will benefit from your new or improved boot camp workouts. Done in a group or team setting, boot camps often incorporate elements of cooperation and competition, wherein participants need to work individually or in teams to achieve the tasks.
Derived from military training, boot camps are typically more intense and focused than other types of workouts and are usually extremely demanding for even the fittest clients. As a fitness professional, you are probably most skilled at designing exercise programs and motivating people to start moving.
While these are important skills, they are not necessarily the tools you need to build a successful business model for a new fitness program. All too often, fitness pros make the costly mistake of designing a new exercise program before ever considering vital business elements, such as site and equipment costs and marketing efforts.
And that is why so many new workouts fail to entice participants and do not succeed from a financial standpoint. This eliminates what is normally the greatest cost in any personal training business, the expense of the actual site. It should be noted that some cities and towns are now charging fitness professionals a fee to rent outdoor space.
However, this remains the exception to the rule in most parts of the country and in Canada. Even if your local municipality does charge a fee for an outdoor space or if your studio needs to rent indoor space during inclement months, the boot camp business model is effective—in much the same way as the yoga or Pilates studio model is successful.
In fact, a boot camp program can be a stand-alone business or an excellent and profitable supplement to your existing yoga or Pilates program. When choosing a location for your boot camp, you need to consider a number of factors: Is it convenient, easy to find and in an area with an appropriate population density and demographic?
Does the location provide a strong functional space to support the activities and exercises that will form the basis of the program? How much money will you need to spend on physical improvements for changing rooms, flooring, etc.?
Are the businesses around you likely to support your program?
If you set up shop above a sedative dentistry clinic and you plan to pound heavy balls off the floor throughout the business day, you may encounter some resistance!
Here you must make wise decisions, ensuring that any equipment you invest in offers maximum utility. Boot camps are portable in nature, and the equipment you choose needs to reflect this. Simple, lightweight and versatile should be the key considerations when you are purchasing equipment.
While it may be possible to cart weights outdoors when a program is small, this practice should be a temporary measure; as your program grows, the process of setting up and tearing down equipment will likely become time-consuming and costly. The key to adding resistance to exercises in an outdoor environment is standing right in front of you in the form of your participants and their own sometimes considerable body weight.
But you do need to know how to maximize that body weight as an exercise modality and how to move beyond the limitations of traditional body weight training. The TRX-Pro Suspension Trainer is a new piece of equipment that lets you use body weight to perform literally hundreds of exercise progressions for every body part and plane of motion.
Tubing bands and jump ropes are also great equipment options that are lightweight, versatile and portable. Other choices include yoga mats, heavy balls, agility ladders and low athletic hurdles or cones.
After you have identified your equipment needs, you must evaluate each purchase in terms of cost per participant. Although you will need enough of some items, such as bands, for all participants, other equipment—like balls and ladders—can be shared to cut costs see below.
For instance, if you were going to start a boot camp program with an initial target of 10 participants, here is the maximum you would require: You can depreciate the costs over the course of the year and work them into your program fees. This ensures that you recover your capital expenses, but it also increases the upfront cost of the program for participants.
Another effective way to structure your boot camp program for maximum revenue generation is to offer a rental service that provides participants the necessary items for a small fee. This method enables you to generate rental revenue for conveniently supplying the gear and may increase the life of the equipment you provide.1 Comment Tags: boot camp business, boot camps, fitness boot camps, fitness business.
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Avoid these 8 Mistakes to Ensure Satisfied Customers and Maximum Profits Everyone wants their fitness boot camp to be successful and profitable. Mountain Brook Fitness Center workout gym business plan executive summary.
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At Fit Body Boot Camp, we provide you the exact scripts you need to run your referral contests, contact your community mavens, and make referrals a condition of doing business with new clients. By now, you may have . Boot camps have never been a hotter commodity in the fitness industry than right now.
As the concept has grown in popularity, so has the need to come up with a viable business model to ensure that the quality of boot camp programming remains high. It’s a great business plan sample to base your own business plan off of.
Simply answer the questions, honestly, and you should start to see if owning a fitness boot camp is a good financial choice for you and your parter (if you have one).